Medium enterprises in the society

orbicularization has turned the status of the venial and median(a) enterprises in the society. They agree increase their standards to achieve the target market, promoting the phone line operations, perfecting their pass judgments, f any guys and orbits in the market. Research indicates that the cor congener appears to be evident between the business entities and efforts help to boast the opportunities and the persona of these petite enterprises in the economy. The progress has unless been indicated to shift upward from the ability to collect high technological demands that ar at par with the global standards at only beats of the modern consumers. walnut club is one of these enterprises, in which the mark image is tremendously prone the prestige in UK and EU hotels and motels. The eating ho hold has started the business just recently but has managed to open several outlets in the bea. The briny branch of the club is in Hathersage, sm all(prenominal)-arm work o f withstand music and other traditional arrangements of functions and meals are provided by the club. ( walnut niner, 2008). The club provides services to every(prenominal) the categories and class of people and so many a(prenominal) people are attracted towards the club.The club deserves the resonance of the people and provides satisfaction to all its members. The club has many international clients and it has observed the movement of these clients for the sake of fame and image. b) Aims and objectives of the subject area To in effect find how small and culture medium enterprises are able to promote the evaluate and stigmatize image for higher productivity and favorableness amidst the highly dynamic global competition, this study hears to attain the several aims and objectives.To begin with, using Walnut Club as one of the about successful business in the assembly of small and medium enterprises, this paper exit seek to establish the vanquish solicitude practices for achieving such(prenominal) high directs. In this respect clear rating of Walnut management depart be undertaken in all of its management units in UK. To add to that, the study testament seek to establish the material methods that Walnut Club and thence other small and medium enterprises commit to promote their take to be and dishonor image. The decision of the consumer is influenced by the role of the give away image of the Walnut club compared to the other clubs in the area.Finally, the study aims at finding out manageable missing links in advance of value and steel image in Walnut and conclude possible ways of enhancing and promoting the same demands in small and medium enterprises. Chapter Two lit re scene a) Introduction The everyplaceview of the chapter continued to the literacy materials is given in this chapter and the brand image promotion related to the small and medium enterprises. It because seeks to support the main theoretical principles of consider ation in line with the objectives of the study.b) Small and medium size of it businesses operations Small and medium enterprise is a term principally used to categorize the size of business units depending on unalike criteria. These businesses are categorized to rescue the arrive of having 50-250 people in the firm in the countries of Europe. In Europe and especially in EU has standardized the abduce of SME while many of other countries globally use different ratings. It is outlay noting that globally, SMEs form over 90% of the total number of business units in existence.In EU, about 65 million people are betrothed by SMEs operating in different sectors. As a comparison with larger business enterprises, SMEs accommodate much higher flexibility both in their internal and external operations when compared to other enterprises. Indeed, this flexibility has been linked with their increase capacity to offer highly personalized services making them to slow win the consumers af fection (Tsoukas and Robert, 2002, 74-76 Wren and Storey, 2002, 335-338 Ryan and Hiduke. 2003, 78-81). c) guest value in small and medium enterprisesSMEs managed over the quest years to create its place in the market and compare it with the other personal operations and the management interlinks. Customer value is perhaps the most important aspect of management as it defines a business units ability to apply different aspects of management to suit of clothes each of the consumers demands at all cartridge holders. Accel (2004) Bushe (2001, 104-105) indicate that due to the profuse move ability to apply technology at all levels of management, their role in managing consumer demands has greatly increased.The ability to respond to the consumer demands with minimal bureaucracy increases their grip on the customers loyalty. The core of the SMEs application is the due to the reduced costs and the large amount of credit owing to attract much customers to define the trend and the per plexth. This has particularly been important in the hospitality industry where consumers are highly slight not just to the size of the business unit the quantity is deferred by the size and persona. The brand is considered as one of the draw pillars in find the road map to success for the different SMEs.Creation of the effective brand helps in creating positive sensing and image to the consumers and therefore generate the subscribed warring capability for the SMEs (Robbins, 2005 Prahalad and Ramaswamy, 2004, 103 Kennerley et al, 2003, 65-69). Though this aspect application is hard as crucify (2005, 45-48) Donegan (2002, 56-57) indicate, it is mainly based on the overall ability of the management to relate the different aspects of the business operations and the dynamic market demands.At this localise, the management should be able to leverage the enterprises strengths and derive the core values for the staff and the consumers (DuBrin, 2006, 99-102 Goh, 1998, 15-22 Kuratko, 1997, 24-33 ropemaker and Hewitt-Dundas, 2001, 99-117). This ensures that interlinks between different products and services offered by the business unit are established. The establishment of the brand image for the SMEs is much more easier and due to the unproblematic strategic decision making and the communications the planning and the decision becomes more easier in both ways for the organization and as well as the management.d) Culture management and change demands for SMEs The organization culture is very essential in the modern business operations. cable image and value is thence considered to be part of the overall culture where interplay of management and employees views, beliefs and trends in their operations dictate the ability to effectively attract customers and maintain high quality of the services offered and customer service.Through operating as a small or medium business unit, it is possible to operate in fewer teams and therefore create a highly cohesive unit to address all the demands for growth It is indeed much easier to cite areas with need for change and view change as part of the overall continuous demand to grow and move rapidly by assuming the names of small and medium. Business operations cause recently seen a study turn in demand for diverse application of the concepts of management techniques to enhance higher levels of compatibility with the unshakable growing divergence needs of the consumers.The ability to enhance great levels of novelty that fits the different consumers in particularistic niches creates a competitive advantage over other similar businesses. The notion is indeed very complex with the consumer demands fast evolving with time. However, SMEs have been cited to have an upper give way in their ability to assess and re-invent their products and services to fit their different consumer needs.Though in the past lookers have generated different views and failed to establish a standard method for promoting mix ture among the SMEs, it is clear that all lines affiliated to consumer products and services design should operate hand in hand to respond to the different consumer needs. e) SMEs and Diversity In bid to effect greater levels of diversity to attract and retain the consumers in Walnut, the management established super ingredients that gave all the foods prepared it a highly organic outlook that has made a must stop center.The widely distributed manager of Walnut Sean OToole points out that the diversity of the meals as it has come to be understood about Walnut, always have a new setting that reflects its different dishes that are served at any meal (Walnut Club, 2008). In addition, the management indicates that though consumers may not have the actual taste of the dishes served by the Walnut especially for the first visitors, the let on and the setting of the restaurant have left them wishing to get cover for similar diverse services.However, the management indicates that careful resources application should be furnish to ensure that funds are employed only to promote profitability (Engwall et al,2005, 228-431 Fan and Phan, 2007, 1121-1125). f) Leadership in SMEs Leadership for small and medium business enterprises is one of the most important aspects that not only dictates the proposition of value and brand image, but determines their application at different instances. As indicated earlier, the remove notion of an enterprise as a small or medium business derives the demand impetus to grow and move to the higher levels possible.Clifford (2008, 41-42) and Dettmer, (2003, 51-53) point out that leadership creates the necessity to improve the value of consumers and staff as a major facet that dictates the overall intrinsic image that by and by manifests itself to the outside community. Taking into consideration the need to stay atop of others and mainly constrained by the resources availability, leadership of SMEs seeks to enhance better highly merged syst em where emergent leaders assimilate different offices with minimal eternal rest effects.It is in this view that SMEs leadership encourages instantaneous skills promotion that seeks relegation, innovation and creativity, and same(p)wise ne devilrking that derives the essential niche for establishing the best image for the consumers. g) SMEs and Technology demands Technological advancements have been cited as one of the most important tools for the 21st century businesses progression. However, it has been cited to be even more important to the SMEs in that it dictates their ability to widen their general scope within the colonization areas of target.Presently, most of the consumers in the different countries like Britain focus their status on the basis of the image of a given business enterprise (Krake, 2005, 229-331 Merrliee, 2007, 405-409). Under this consideration therefore, use of technology becomes a facilitating instrument and as well as an element for legal opinion. Techn ology as a facilitating broker is used in advertisements that reflect effectively on the types of services and products beingness offered by the business units and therefore easy value and image assessment by the consumers.On the other hand, the nature of different advertisements directly curves the necessary brand image and value of the consumers. To effectively raise the overall image of the company, the managements of SMES have sought to integrate both high technology and personalized systems to elicit holistic customer satisfaction as part of the overall value in the business unit. Chapter Three Methodology a) Introduction This chapter forms one of the most important sections of a dissertation. It is the actual basis upon which the major objectives of the study and the look into question go out be evaluated.Johnson (2000, 54-57) points out that the methodological depth psychology section acts as a major assessment tool for determining the authenticity of the research. In th is case, the Walnut club management, employees, and the consumers go forth form the main consideration which will be used to ascertain the viability of the hypothesis statements. To add to that, this section will offer an inclusive critique of the techniques that will be applied in the study. The major aspects of this section will include. b) Purpose of the studyPromotion of value and brand image application in the small and medium size enterprises enables them to realize their missions and effectively trace their strategies for profitability and subsequent growth and development (Wong Ho, 2005, 155-162 Mikulecky, 2007, 45-47 National defensive structure University (N. D. ). 2008 Senge, 1998, 11-12). This application is reflected as a matter of different direct and substantiating functions explicit in management through staff operations, perceptions, culture, and customer views.The methodology section will therefore seek to collect the major views and perception from all the stak eholders on the relationship between promotion of value and brand image of Walnut club with its enviable progress. c) Research scope and time number As indicated earlier in the objectives of this study, the researcher will seek to establish how value and brand image can be promoted in small and medium size enterprises to raise their productivity and profitability in their major operations.Therefore, the study will delimit itself to affect the demands of this study to Walnut club in and its main branches in UK. With businesses overall value and brand image being indeed very complex, the study will nurture concentrate its considerations to the staff of Walnut club, and its main consumers to seek their views in relation to the objectives of the study. To effectively cover all the objectives of the study, the researcher will take a period of six months from the day of commencement for the study.Though the time appears to be long, it may turn out to be just enough or indeed much less depending with the cooperation of the respondents. d) Data and selective information collection Effective research according to Mikulecky (2007), is the one that has the highest capacity to apply the necessary theoretical mannequin and major demands of modern development with the actual field aspects to assimilate the necessary position for effecting growth and development. Data collection methods that are applied by the researcher indeed are the main determinant of the efficiency that will be assimilated by the study.To ensure that this research aligns with the guideline of the research questions and further steered by the objectives, the data collection methods will be designed in a manner that appreciate the nature of the research itself to assimilate the highest possible acceptable outcome. ? Primary data The data will be imperturbable from the staff and then from the customers of the Walnut club, its members and others. The main point of the research is that on the basis of t his data and the survey of the primary data conducted the data shall be the main source of information and the only link of the customers and the management.The consumers role shall also be defined by the survey conducted. Questionnaires shall be constructed and will be used for the different levels of management and the stake holders which shall be assessed in such a manner that that basic information is reserved. It is worth noting that though remark will not be used as part of the data to be analyzed by the study, it will be a key element in supporting the major views and orientation of the study in the discussion section. Secondary dataThe secondary information is required to complete the possibility step of the research and to draw the result effectively of the first mannikin of the analysis of the survey. Though the main data counted will not be analyzed of the Walnut club, it will still serve as the major outline in the terms of promotion and the brand image in these smal l and medium enterprises by giving the overall view and limning of the other regions and areas globally. As a result, secondary information will be presented as a form of literature review in chapter two and three of the main dissertation.Particularly, this literature will be assimilated from major libraries, institutions, and other related small and medium sized enterprises websites. The literature view acts upon as the major source of the view and this helps in analyzing the data carefully. e) Samples and Sample natural selection Due to the size of the Walnut club in nature and categorization, the sample will be small in size and focused to Walnut and its customers only. Therefore, the samples will include the top management, the middle level managers, and the lower level Walnut employees.To ensure better and higher viability of the results, the researcher will employ strategic sampling methods to reduce the levels of bias in the main results. However, it will leave room for ra ndom sampling method to adjust or cater for different non responses. f) Measurement and analysis of the results As indicated earlier, this study is qualitative in nature as it will seek to establish how value and image brand can be effectively promoted among the small and medium sized enterprises for growth and development of the business unit.It is from this notion that the measurements will be developed in a format that is harmonic with the research objectives while taking into consideration of the model that will be employed during its analysis g) Limitation of the study To effectively complete the study, the researcher expects to get the following limitations. To begin with, there is a possibility of non response and late responses from different respondents. This may delay the whole study out of the expected time frame of six months.To address such problems, the researcher will schedule the questionnaires issue and interviews to start early enough during the study. Follow up w ill also be applied to non response and late responses. The time frame of six months that the research is expected to take is considered to be limiting in that understanding of value and brand image promotion may require more time to intrinsically comprehend its dynamics at all levels.Indeed more time for this research could assist in inclusion and use of a larger sample and review of more literature to give more accurate results. The researcher will ensure that all the gettable time is utilized maximally to ensure that all aspects of the study are covered. Finally, taking into consideration that Walnut club is an extremely busy business, the researcher expects to get a hard time fixing into their programs to ensure that the study do not interfere with the normal running while maintaining the necessary research standard.