Factors of Chinese Art Market Essay

The Chinese possess the longest continuous cultural story of any of the peoples of the knowledge domain (Sickman. L, 1968). In recent years, pushed by the huge economical growth in Asia, the pretty stratagem market rise shrewdly within Asia, especially China, changed the geographical structure of the global machination market. The Chinese government set up roughly preferential policies to promote the fine contrivance market because they see the prominent economic potential in this flied. In 2011, China has a 49% growth of craft dear treatment in auction off revenue, becoming the first global market holding for the sale of invention. Although the transaction spate of China (10.8%) was behind USA and France, the auction revenue (41.4%) was the first of the world (Art legal injury, Trend of cheat market 2011) . This means China is becoming the underlying of broad(prenominal) price fine art market. In 2011, a film with calligraphy which was painted by Qi Baishi, Eagl e Standing on Pine Tree Four-Character Couplet was sold for 4.255 kwai(about 65 million US dollars) in Beijing by China Guardian auction company, a record high for contemporary and modern Chinese paintings and calligraphy(China Guardian Auctions).As Chinese fine art market growing quickly in last few years, more and more researches and studies have been done by both Chinese and other foreign people, this adjudicate ordain concentre on some factors behind the market and analytic thinking how the factors influence the Chinese fine art market. And the analysis force out be dividing into four sections, nuances, write up events and policies, buyers and marketing carry.First of all, this essay is going to find out the end between the western countries people and the Chinese people in culture of collecting aspect and work of art aspect. There is some untouchable culture which is really to be changed in any country and this ordain solely change the way people treat art full tre atment in a country. Just because people treat art works contrastively, every countrys fine art market culture is unique, and this can influence the market automatically. For example when Chinese people change antiques, they always leave a large gap between the retell and the deal price to wait buyers to bargain because Chinese people conceive buyers will feel happy and they have brought the antique in a cheaper price.Secondly, history events and policies linkage to the Chinese fine art market will be mentioned. Through the history events (such as the reform and open up in 1978 and joining the WTO in 2001) and policies (like import and export trading policies) to analysis how these events and changes influence the Chinese fine art market. A cultural repatriation has been in the spotlight a great deal from 2000, with the sale of the Yuan Ming Yuan bronze fountainheads, then the Chinese government has attach more splendour to the fine art heap after it(Wang. A, 2012).Actually, m odern Chinese fine art market starts after the reform and open up in 1978 and today becoming the first place of the marketplace for the sale of art. withal according the Tariff implementation plan 2012 of China, the import duty of art work decreased from 12% to 6% (General Administration of tradition of the tribes Republic of China), this promoted the fine art market, in the first half of 2012, the trading amounts reach 210.8 billion Yuan (Ministry of socialization of the Peoples Republic of China), which means China has been overtaken the USA, becoming the top art market.Then, this authorship will explore different kinds of buyers and find out their get intention. In this section, it will be a case study about the different buyers by having an interview with an antiquary and a staff of an international auction company. Antique buyers have different purchasing intention some of them be shop holders or agencies buying art works for selling, some of them ar art fanciers buyin g art works for collecting, some of them buying art work as investment, and there are some people except want to show their social status or financial seat through buying expensive art works. Through the interview, more purchasing intention will carry out so that it will be more clear that how different buyers can influence the fine art market all around the world differently.The last section of this essay will talk about the marketing channels aspect. Chinese antiques can be seen in auction houses, trade fairs, art galleries, fine art shops all around the world(Artprice, Trend of art market 2011), People precipitate together to appreciate or buy antiques. Furthermore, some private trade happens a lot without noticed by the mass. Different marketing channels have its own characteristics and price levels so that it could attract its own shoot for audience.Although the market of Chinese antiques is growing in a very high speed, some scholars still have some issues to worry. As Aud rey Wang mentioned (2012), some speculators believed that Chinese art market is an indomitable force and become the first place in volumes of sale of fine art. On the other hand, sceptics claim that the afoot(predicate) trend as merely a bubble and todays China is not ready yet to experience a full economic cycle of growth and decline.When a group of Chinese infrequency dealer visit the 25th of TEFAF which hold in the Nederland, they were not nevertheless shocked by the fine art works fiber and authenticity, but also the sellers integrity and normative. When they ask for some background and information about an antique, the vendor just read from the good word but not making an attractive story. The Chinese fine art market is still not mature because more standard rules or policies are needed.Lastly, the high speed growth of the Chinese fine art market might cause some mislead about the art. quite an a lot of people will regard high price as high quality in the fine art market, this is completely a misunderstanding for the art works. Therefore some scholars argue that the great growth could destroy the culture and art, this will be also discussed in this essay.BibliographySickman, L (1968) The Art and Architecture of China, Yale University Press, LondonWang, A (2012) Chinese Antiquities, an accounting entry to the art market, Lund Humphries, Surrey.TEFAFhttps//www.tefaf.com/Artprice, Trend of art market 2011http//imgpublic.artprice.com/pdf/trends2011_en.pdf(2013-01-07)China Guardian Auctionshttp//english.cguardian.com/(2013-01-07)Ministry of Culture of the Peoples Republic of Chinahttp//www.chinaculture.org/index.html(2013-01-07)General Administration of Customs of the Peoples Republic of China http//english.customs.gov.cn/tabid/47800/Default.aspx(2013-01-07)