Marketing plan Essay Example | Topics and Well Written Essays - 1500 words - 1

trade intention - Essay ExampleIt presses towards creating resources that earn it a global reputation.Haier collection mainly manufactures appliances that are employ in homes. They are manufactured to meet quality needs of customers all over the world. Heir classifies its products into four-spot white, brown, client dissolvent business and manufacturing groups equipment components. The classification facilitates departmentation and focus in the company. The white products allow in refrigerators, water heaters, washing machines, air conditioners and kitchen appliances. Brown products include computers, mobile phones and colored television sets. Client solution business products involve medical equipment, interior kitchen decoration, integrated kitchen, intelligent home appliances and central air conditioners. Manufacturing group equipment component include electronic control integration and metal and plastic product plate yield line. To increase their market, the products will have their quality increased and manufactured in technologically competitive musical mode in order to attract customers.In the year 2008, Haier was in command of 30% of Chinas local electronic market of its products. The company aims at getting the market share to over 50%. The product air conditioners market in the same year was 145, way below that of its competitor named Media and grand that was 47%. The company has divided China into five sections of the market in order to enable it move on over the competitors. The products market across the world are fair, facing competition from the local products. With increased products quality, the gross revenue of the products in the target markets are expected to increase with up to 20% upon execution of the marketing plan (Stapleton 1982).Haier Group Company has its headquarters at Qingdao. The company has established 11976 service centers, 56 trading centers and 38000 gross revenue offices in the areas that it distributes its product s. They are able to get the products